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We are not perfect.

We would love to tell you that our products are not only making people but also the planet happier. But that would not be true. Although, it's our dream to make this a reality. We are a young company, and we know that we have a lot to learn about eco-friendly production. But we are growing and learning every day.

We are a company making watches, so we know that things need to change - Before we run out of time.

Everything we buy has a cost-
bigger than the price tag. 

There is no such thing as a "planet friendly production." Everything we make requires that we harvest materials from nature. And during the production- bad stuff gets released into the air. That is why we focus on creating high-quality and allround products that will last for a long time. 

Buy one - Plant two.

We are working with NGOs around the world that help us to plant trees. For every product you buy, two trees get planted by our NGO friends.

Planting trees: Benefits

Lower your carbon footprint.

Trees are the protectors of our home. They inhale Co2 and exhale oxygen that keeps you- and your animal friends alive. They help keep our temperatures from rising above 1.5C. They increase human happiness and well-being. They are one of the best tools to tackle the climate crisis. When you buy one of our products, two trees get planted!


You help local communities.

We work with organizations that hire local talent to plant trees. That means more well-paid and long-lasting job opportunities for people in developing countries. And the taxes from the worker's salaries help to grow the communities around them!

You provide social benefits. 

The locals who work with our NGO friends can put food on their family's tables. They can afford necessities such as beds, transportation, and even education!

Protect what you love.

We have two things in common with our customers: We are passionate about quality products. And we love an active lifestyle.

Our goal is to give our children the same opportunity to explore nature as we did. We have a long way to go. But we hope you will join us on our journey.

Time is ticking.

Find a watch that is right for you.

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